Advertising Brand Names Can Be Bad for Business
Advertising a brand name can be good and bad. If people have a positive opinion about the brand, then you may see a positive response to your marketing efforts. However, the opposite is also true. Before you invest in high-cost technology, do your due diligence. Do not let a salesperson sell you. If it needs to be sold it likely can’t stand on its own merits.
5 Reasons Med Spas Struggle
Over the past twenty years medical aesthetics has risen in popularity among those who seek age defying and life extending solutions. As is the case in any emerging industry, growing popularity among the masses has brought with it growing competition and great interest from investors. The industry is amid an evolution. Loosely run and unsophisticated practices will have to change or find themselves faced with the unfortunate realization that comes with operating in a high demand industry. Here are 5 areas to focus on as you seek to grow your med spa in an ever evolving industry.
Use Patient Charting to Boost Business
We offer five reasons why you should make client note taking a priority. By following this tried-and-true process you will not only ensure client safety, which is also good for business, but you will ensure the development of a deeper client relationship, which, as you guessed it, is also good for business.
Springtime Is Growth Time
Spring not only brings with it great opportunities help clients look and feel their best, but also a chance to boost business while fulfilling your client driven purpose. By helping clients prepare their skin and bodies for summer fun you can also help your practice grow by expanding service offerings to existing clients and acquiring new clients through focused springtime prep and summer ready marketing campaigns.
The Power of a Great Pitch
One of the most important factors contributing to the success of a medical aesthetics practice is the ability to differentiate the practice from the competition. Many practice owners know they are different, but few can effectively articulate what makes them different. Furthermore, even fewer can clearly explain why they are different.
Smoothing Out The Effects of Overreacting to An Economic Downturn
Is the medical aesthetics industry impacted by recessionary forces? That’s a question that has been asked by many investors and want to be entrepreneurs who are looking to get into the sector. What we have learned recently is that the medical aesthetics industry does experience retraction during recessionary times.
Dissecting The Key Attributes of a Flourishing Medical Aesthetics Practice
A flourishing medical aesthetics practice requires much more than passion, a desire to do good, and the willingness to work hard. While all these traits are necessary and a characteristic of all great organizations, they are table stake attributes. Those that are required to enter the game. It is the next level attributes that separate the good from the great.
Creating A Visionary Culture
While the bottom-line will ultimately determine whether a practice can pursue its vision, it is not excessive focus on the bottom-line that will lead to long-term success. Ultimately, a strong bottom-line is made up from many contributing factors, each of which when managed properly, inject the practice with life sustaining energy. That said, for those looking to build enduring practices, there is one factor that has the greatest influence over the others and is responsible for the fulfillment of the organization’s vision and purpose. It is culture.
The Performance Dilemma: Strong Manager or Charismatic Leader?
There's a common perception that the highest-performing organizations are led by charismatic leaders with big personalities. While this may hold true in Hollywood, it's important to note that in today's world, a Gordon Gekko-type leader would not fare well and likely wouldn't stand the test of time, especially in the aesthetics industry.
Leave A Lasting Impression
The reality of business is that unless you develop a unique technology or introduce a new product to the world, the difference between your practice and your competition’s lies within one true differentiating factor. The experience.
Valentine’s Day Marketing Strategies
Valentine’s Day offers many excellent opportunities for a medical spas to engage their clients and help them prepare for this big day. It also offers an opportunity to create unique promotions that are designed to not only drive sales but create memorable experiences.
LET’S TALK LEAD CONVERSIONS
Medical aesthetics practice owners may believe they do a good job at converting prospects to cash paying clients, but when asked about the return on the investment (ROI) of marketing dollars, most fail to know the data or how to effectively manage and convert leads.
3 tips to Fill Your Books in January
With the focused effort, you can leverage the desires of your clients to not only help them achieve their goals, but fill your books.
Give To Grow
Growth of a practice can come through marketing efforts, and it should. However, growth that sustains a practice long-term comes through loyal relationships. Such relationships are only achieved through a sincere and meaningful relationship. One that is client centric and focused on helping them solve their problems, achieve their goals, and realize the vision they have for their life.
Key Strategies To Build Your Clientele
The New Year is filled with opportunities to set your medical aesthetics practice up for success all year long. Some may view the after-holiday time of year as a slow time for business. We’d argue that this time of year presents a great opportunity for practices that are committed to starting off strong and setting the year up for growth all year long.
Build Your Client Base Through Education
When it comes to growing their business, many medical aesthetics practice owners tend to focus on traditional marketing and sales strategies that are commonly deployed by their competitors. While these mediums are necessary, relying on paid campaigns as the sole approach to acquire customers can be costly, place your practice at risk of looking like everyone else, and may come across as impersonal, sales-driven, and transactional.
Give your practice the gift of growth through tax savings
This year, the best time to invest may be now, before the year ends. That’s because Section 176 of the tax code allows businesses to deduct the cost of certain property as an expense when the property is first placed in service.
The Vital Signs of Your Medical Spa
Just as healthcare providers analyze vital signs and medical history to provide quality care, successful entrepreneurs in the aesthetics industry must use data to determine the health of their practice. Key Performance Indicators (KPIs) serve as quantifiable measures of progress towards your goals and can indicate the overall well-being of your business.
Embrace the Great Opportunity
By viewing current employment challenges as an opportunity rather than merely seeing employees' actions as cash grabs, practice managers and owners can reinvent their leadership style, reshape organizational culture, and transform how business is done. These visionary leaders will gain an edge in attracting the best talent in this competitive landscape while others may struggle to keep up.
Unleash The Hidden Potential In Your Team
Just as Michelangelo chipped away at a block of stone to reveal the magnificent David, every member of our team has untapped potential waiting to be unleashed. As leaders of teams, we have an obligation to lead them to realize their gifts and achieve their full potential.