It’s Time To Sweat The Small Stuff
Where our attention goes is where our energy flows. Where our energy flows is where we see true change. By directing our attention to specific areas, we ignite exponential growth. To sustain or enhance outcomes, we must concentrate our efforts. In both business and life, prioritizing what truly matters is essential. Embracing Pareto's Principle and emphasizing the critical 20% that yields 80% of the results can lead to transformative achievements. The key lies in recognizing and nurturing that crucial 20%.
What Is B.A.R. Aesthetics?
When Randy Stepp founded B.A.R. Aesthetics (Beauty. Anti-aging. Rejuvenation.) with his partner Beverly Perri, they did so with the belief that medical aesthetics and wellness could be done better by placing the client’s needs at the forefront.
Creating A Visionary Culture
While the bottom-line will ultimately determine whether a practice can pursue its vision, it is not excessive focus on the bottom-line that will lead to long-term success. Ultimately, a strong bottom-line is made up from many contributing factors, each of which when managed properly, inject the practice with life sustaining energy. That said, for those looking to build enduring practices, there is one factor that has the greatest influence over the others and is responsible for the fulfillment of the organization’s vision and purpose. It is culture.
LET’S TALK LEAD CONVERSIONS
Medical aesthetics practice owners may believe they do a good job at converting prospects to cash paying clients, but when asked about the return on the investment (ROI) of marketing dollars, most fail to know the data or how to effectively manage and convert leads.
The Business Success Triad
The formula for business success is the same no matter the market or industry. It is adherence to business fundamentals and an entrepreneurial mentality that separates the achievers from the non achievers.
How Sticky Is Your Practice?
Establishing strong client relationships is crucial to long-term success. This is especially true in the medical aesthetics industry where trusting relationships drive growth through add-on services, referrals, and online reviews. Strong relationships can lead to top-of-mind behavior and ultimately “stickiness”.
5 Tips for Operating a High-Performing Med Spa
If you are looking to launch a business in the medical aesthetics industry, be it a full-blown med spa or a single practitioner studio, there are a few things you can do from the start that will set you up for success.
Tis’ The Season!
Tis’ The Season for Giving Thanks and Showing Client’s Our Appreciation. Holiday themed flash sales and promotions are not going to be viewed by a client as an expression of gratitude and appreciation. They’ll be viewed as exactly what they are, a money grab during a very competitive season for business.
Master The Numbers And Watch Your Practice Thrive
Running a medical aesthetics practice is fundamentally the same as running a business. To secure its long-term success, treating it as such is essential. To maintain a competitive edge, effective practice management becomes paramount.
Financial management often poses challenges for many practice owners. However, by comprehending key metrics and leveraging them as performance indicators, you can make informed decisions that propel profitability.
Positioning Your Medical Aesthetics Practice for Exit
Positioning Your Medical Aesthetics Practice For Your Eventual Exit
Why Medical Aesthetics Practices Are Attractive to Investors
The United States leads in non-surgical procedures, reflecting the shifting industry landscape and fueling the reason why private equity finds the medical aesthetics industry so attractive.