Finish The Year Strong
The last quarter of the year present many opportunities for a medical aesthetics business to finish the year strong. However, capitalizing on opportunities do not happen by accident. It takes time and effort. It takes teamwork. It takes strategic thought and planning. Here are some ideas to end the year strong and make this quarter the best finish ever for your business!
The Power of a Great Pitch
One of the most important factors contributing to the success of a medical aesthetics practice is the ability to differentiate the practice from the competition. Many practice owners know they are different, but few can effectively articulate what makes them different. Furthermore, even fewer can clearly explain why they are different.
The Performance Dilemma: Strong Manager or Charismatic Leader?
There's a common perception that the highest-performing organizations are led by charismatic leaders with big personalities. While this may hold true in Hollywood, it's important to note that in today's world, a Gordon Gekko-type leader would not fare well and likely wouldn't stand the test of time, especially in the aesthetics industry.
Valentine’s Day Marketing Strategies
Valentine’s Day offers many excellent opportunities for a medical spas to engage their clients and help them prepare for this big day. It also offers an opportunity to create unique promotions that are designed to not only drive sales but create memorable experiences.
LET’S TALK LEAD CONVERSIONS
Medical aesthetics practice owners may believe they do a good job at converting prospects to cash paying clients, but when asked about the return on the investment (ROI) of marketing dollars, most fail to know the data or how to effectively manage and convert leads.
3 tips to Fill Your Books in January
With the focused effort, you can leverage the desires of your clients to not only help them achieve their goals, but fill your books.