One Trick Pony
Business Development, Cosmetic Medicine, Med Spa, Med Spa Business Development, Medical Aesthetics, Medical Aesthetics Industry, Medical Practice, Medical Spa, Cosmetic Surgery, plastic surgery, Growth Strategy, Aesthetics Industry, Aesthetics Randy Stepp Business Development, Cosmetic Medicine, Med Spa, Med Spa Business Development, Medical Aesthetics, Medical Aesthetics Industry, Medical Practice, Medical Spa, Cosmetic Surgery, plastic surgery, Growth Strategy, Aesthetics Industry, Aesthetics Randy Stepp

One Trick Pony

It is no secret that industry trends can drive business and lead to an increase in demand.  However, just as trends can drive up demand and subsequently boost profitability, trends can also have a devastating impact on business. In emerging industries changing demand can lead to volatility, especially for those who are one trick ponies that put all their eggs in one basket. Medical aesthetics is one such industry.

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Advertising Brand Names Can Be Bad for Business
Business Development, Cosmetic, Cosmetic Medicine, Cosmetic Surgery, Dermatology, Economics, Med Spa, Med Spa Business Development, Medical Aesthetics, Medical Aesthetics Industry, Medical Spa, plastic surgery, Marketing and Sales, Client Acquisition, Client Experience, Client Referrals, Client Retention, Client Journey Randy Stepp Business Development, Cosmetic, Cosmetic Medicine, Cosmetic Surgery, Dermatology, Economics, Med Spa, Med Spa Business Development, Medical Aesthetics, Medical Aesthetics Industry, Medical Spa, plastic surgery, Marketing and Sales, Client Acquisition, Client Experience, Client Referrals, Client Retention, Client Journey Randy Stepp

Advertising Brand Names Can Be Bad for Business

Advertising a brand name can be good and bad. If people have a positive opinion about the brand, then you may see a positive response to your marketing efforts. However, the opposite is also true. Before you invest in high-cost technology, do your due diligence. Do not let a salesperson sell you. If it needs to be sold it likely can’t stand on its own merits.

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