Key Strategies To Build Your Clientele
The New Year is filled with opportunities to set your medical aesthetics practice up for success all year long. Some may view the after-holiday time of year as a slow time for business. We’d argue that this time of year presents a great opportunity for practices that are committed to starting off strong and setting the year up for exponential growth.
How you achieve a great start to the New Year is all in how you approach the opportunity. If you and your team adopt a growth minded and success-oriented attitude, you’ll realize all that the New Year has in store for you.
Below are some ideas and thoughts for getting your year off to a great start. We share things you need to stop doing, start doing, and things you need to consider doing to fill your books in January.
Open Appointment Slots
Don’t simply announce “We have appointments available” on social media or run a promotion. That is not going to be any different from everyone else and it will not be enough to get you the response you want and need. Clients need to know why they should book with you, what makes you different, and how they will benefit from their appointment.
Here's what you should do instead. Share your unique selling points. Instead of saying “Appointments available" or sharing a promo, highlight the unique aspects of your service.
Are you best at facial contouring or skin rejuvenation?
Do you have specialized training and expertise in specific aesthetic procedures, ensuring your clients that they will receive safe and effective treatments?
Do you offer consultations? If so, emphasize your commitment to understanding each client's unique goals and concerns, and your ability to tailor treatments to their specific needs. This personal touch can help build trust, loyalty, and separate you from the pack.
Do your clients leave with a comprehensive skincare and treatment regimen? If not, they should.
While medical aesthetics practices can be viewed much like a traditional medical or dermatology practice, they are different for good reasons. Unlike the majority of derms and primary care practices, clients choose to visit your practice because they want to, not because they must. This places medical aesthetics in in a slightly different category than its counterparts because medical aesthetics services are predominantly cash pay. Therefore, you need to be more diligent about satisfying and retaining your clients. One great way to do this is through the consultation and treatment planning process.
Promote The Benefits
Will your clients leave their appointment with smoother skin or look noticeably refreshed? Explain explicitly what benefits clients can expect from their appointment. Emphasize your skill in delivering natural-looking results, as many clients seek subtle enhancements rather than drastic changes.
Educate Clients on the Importance of Regular Treatments
Highlight the long-term benefits of professional facial treatments to see results. Educate them on how medical grade skincare is a foundational tool to address the cause, not the symptom, at a cellular level. Do you offer a membership to keep them consistent with appointments and save on skincare? If not, you should.
Remember, clients are looking for more than just an appointment. They're seeking a beneficial, personalized, and unique experience. Let them know you have time in your treatment room to give them the experience they deserve and demand. Personalization goes beyond the actual treatment itself. Focus on building strong relationships, ensuring client comfort, and providing exceptional care at every step of the journey.
Promote The Practice and Your Exceptional Providers
A practice manager/owner can highlight several unique selling points to effectively market the practice and individual providers to build clientele for the practice and the tam. Here are some ideas:
Extensive Training: Emphasize your team’s specialized training and expertise in aesthetic procedures such as skin rejuvenation and facial contouring, ensuring potential clients that they will receive safe and effective treatments.
Medical Background: Highlight your team’s credentials, showcasing the fact that they are licensed healthcare professionals with the knowledge and experience to provide high-quality care.
Personalized Approach: Emphasize your commitment to understanding each client's unique goals and concerns, and your ability to tailor treatments to their specific needs. This personal touch can help build trust and loyalty.
Natural Results: Emphasize your skill in delivering natural-looking results, as many clients seek subtle enhancements rather than drastic changes. Showcase before-and-after photos to demonstrate your team’s ability to enhance features without looking overdone.
Safety and Sanitation: Communicate your commitment to maintaining a safe and clean environment within your practice. Highlight your adherence to strict hygiene protocols to reassure potential clients of their well-being during procedures.
Continual Education: Highlight your dedication to ongoing professional development, keeping up with the latest techniques, products, and advancements in the field. This demonstrates your commitment to delivering the best results to your clients.
Reviews and Testimonials: Encourage satisfied clients to leave positive reviews and testimonials about their experiences with your practice and providers. These reviews can build trust and credibility for potential clients seeking services.
Remember, marketing is all about effectively communicating your unique qualities, experience, and commitment to client satisfaction.
Personalize The Experience
There are several ways practice owners, managers, and providers can personalize or elevate the client experience. Here are a few ideas:
Consultation Process: Prioritize a thorough consultation process where you actively listen to your clients' goals, concerns, and expectations. Take the time to understand their desired outcomes and educate them about the available treatment options.
Customized Treatment Plans: After the consultation, develop individualized treatment plans based on the client's unique needs and desired results. Tailor the treatments to address their specific concerns, ensuring a personalized approach for the best outcome.
Education and Transparency: Educate your clients about the procedures, products, and potential side effects or risks involved. Provide them with the information necessary to make informed decisions. Be transparent about what they can expect during and after the treatments.
Comfort and Relaxation: Create a comfortable and welcoming environment in your clinic. Use soothing music, soft lighting, and comfortable furniture to help clients feel relaxed and at ease. Consider providing amenities like refreshments or extra blankets to enhance their comfort.
Communication and Follow-up: Regularly stay in touch with your clients, both before and after their treatments. Follow up with them to see how they are doing and address any concerns they may have. Effective communication builds trust and fosters a long-lasting relationship.
Post-Treatment Care: Provide comprehensive post-treatment advice and instructions to ensure optimal results and minimize discomfort or side effects. Offer any necessary follow-up appointments to monitor progress and address any questions or concerns.
Value-added Services: Consider offering additional services that complement aesthetic treatments, such as skincare consultations, personalized skincare regimens, or beauty workshops. These extras can enhance the overall client experience and create additional value.
Remember, personalization goes beyond the actual treatment itself. Focus on building strong relationships, ensuring client comfort, and providing exceptional care at every step of the journey.
Start promoting these aspects of your practice and watch your clientele grow!
💌 Are you ready to take on an investment partner to help you grow your medical aesthetics practice? If so, we are here to partner with you every step of the way. Fill out the contact form or send us an email at info@baraesthetics.com and we will schedule a call to discuss the possibilities.
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