Give To Grow

Give To Grow: Grow Your Practice by Making Your New Year’s Resolution Helping Your Clients Achieve Theirs

Imagine if someone asked you, “How can I help you achieve the goals you have for yourself?” What would you think? Most of us would probably wonder what the catch is or seek to find where the strings are attached. However, if we believed the person to be sincere, we would certainly appreciate the offer.  Furthermore, if we viewed the person as credible and capable, we might even take them up on their offer. 

Imagine this were a practice you had a relationship with. One you frequented. How would your view of the practice change? How would your loyalty change if you took them up on their offer and shared your goals for health, wellness, and esthetic self-improvement and they delivered on their offer?

Growth of a practice can come through marketing efforts, and it should. However, growth that sustains a practice long-term comes through loyal relationships. Such relationships are only achieved through a sincere and meaningful relationship. One that is client centric and focused on helping them solve their problems, achieve their goals, and realize the vision they have for their life.

By helping your clients achieve the goals they have for themselves you will not only strengthen your relationship with them, but reap the benefits of their satisfaction, which typically comes in the form of the best marketing one could ask for, word of mouth.  As such, your practice will gain their unwavering loyalty, which is the best kind by the way, and grow throughout the New Year through their trust in you.

With the New Year comes a flurry of life changing resolutions made by people from every walk of life.  In most cases the resolutions are designed with sincerity and the goal of seeing them through to fruition. However, and as we know all too well, the road to failure is many times paved with good intentions.

This is where your practice can help and in doing so further strengthen your client’s view of you as a trusted and respected advisor. How do you do this? It’s as simple as asking questions, listening, and offering a comprehensive treatment plan that is designed to achieve their goals.

When it comes to New Year’s Resolutions, most of us think about working out and weight loss. However, like people, goals come in many forms and shapes. Therefore, this is where we must be attentive and listen. For example, the stated goal may be weight loss. However, the true desire is probably more about looking great and feeling great.

Looking great can mean many things. It can include becoming physically fit. It can also include eliminating stubborn fat, tightening skin, eliminating fine lines and wrinkles, reducing hair loss, and more.

Feeling great could include the obvious, like eating healthier, exercising, and losing weight. However, it can also include things that are unknown to the client, such as hormone imbalance and nutrient deficiency.

By engaging your clients in a comprehensive consultation process to start the New Year, you can gain valuable insight that will set them up for success while injecting growth into the practice all year long through a long-term and trusted relationship driven by client goals and needs.

Such a relationship requires that your practice performs. Otherwise, you risk becoming like everyone else. The goal for the practice is to be different and offer something that the practice down the street does not.  There is an expression credited to John C. Maxwell but extends further back in time to Theodore Roosevelt. It goes something like  this, “Nobody cares how much you know until they know how much you care.”

This is where medical aesthetics practices can separate themselves from the pack. Instead of being viewed as the price leader and deep discounter that makes no money, why not take the approach that works for the most successful businesses? Offer a level of service, care, and quality that makes it impossible for your client to say no or seek service from a competitor.

How do you do this? By not allowing your practice to become a commodity. Everyone can offer $10 Botox. However, not everyone can offer clients exceptional service, quality results, and true concern for their wellbeing. Therein lies the opportunity for the New Year.

💌 Are you ready to take on an investment partner to help you grow your medical aesthetics practice? If so, we are here to partner with you every step of the way. Fill out the contact form or send us an email at info@baraesthetics.com and we will schedule a call to discuss the possibilities.

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