BElieve in YOUrself
Just when things look hopeless and business looks like it may fail, an entrepreneur must find strength from within and believe in their ability to overcome. No great success story happened overnight. Success comes through hard work, grinding it out day-after-day, executing on a well thought strategy, staying disciplined, reconnecting to the reason you started this journey in the first place, and above all else, believing in YOUrself.
I'm Always Hiring the Wrong People
Are You Always Hiring the Wrong People? Here’s How to Change That! We share a few tried and true suggestions for increasing the likelihood of getting it right the first time and building a team that accelerates growth of your medical aesthetics practice.
Consistency in Charting
We explore why consistent practices matte when it comes to patient charting and photography, how consistent practices can protect patients, the practice, and go a long way toward supporting operational effectiveness.
Separation Season
Achieving great success in business is not easy, especially in medical aesthetics. Average and below is everywhere. However, it does not need to be that way. Attending to the little things in the off season can lead to reaping a fruitful harvest in the growth seasons!
Key Considerations for Successful Med Spa Expansion
Deciding to expand and committing to multi-unit growth is one thing. Knowing when, where, and how to expand effectively is another. If it were easy, everyone would do it. If it were easy, so many that try wouldn’t fail as often as they do. So, how is it done successfully? Here are some thoughts to consider and suggestions for easing your way into it.
Virtual Consults...
Virtual consultations have become an invaluable tool for aesthetic practices looking to enhance patient care, convenience, and accessibility. A practice that offers virtual consultations for aesthetic treatments not only caters to the needs of tech-savvy clients (which are becoming the majority) but also opens a world of possibilities.
Key Considerations when Starting Your Own Med Spa
The medical aesthetics industry is booming and interest is at an all-time high from investors and entrepreneurs alike. Those looking to open a medical aesthetics practice should consider some key factors before diving into such a venture.
Back To Profitability
Medical aesthetics practices are businesses just like any other. Even though they provide a service that is clinical by nature, they are still a business. If you struggle with the idea that a medically based practice is a business, the odds are you are either not a practice owner or if you are, the chances are your practice is either struggling to stay afloat or stagnant.
Up your Upsell Game
One of the most expensive aspects of running a medical aesthetics practice is new client acquisition. It is also one aspect of the business that can feel out an owner’s control. It can also be difficult to pin down the actual return on the investment of time and money. However, there is hope. An easier way walks through your door every day.
Use Patient Charting to Boost Business
We offer five reasons why you should make client note taking a priority. By following this tried-and-true process you will not only ensure client safety, which is also good for business, but you will ensure the development of a deeper client relationship, which, as you guessed it, is also good for business.
The Power of a Great Pitch
One of the most important factors contributing to the success of a medical aesthetics practice is the ability to differentiate the practice from the competition. Many practice owners know they are different, but few can effectively articulate what makes them different. Furthermore, even fewer can clearly explain why they are different.
The Culture Difference
Culture is probably the most influential factor when it comes to achieving high-performance. Most practice owners know this. However, many struggle to develop a high-performance culture for many reasons. Some simply do not have the time necessary to nurture a high-performance culture. For others, there may not be a strong appreciation for culture. Others may lack an understanding of what culture is, why it is important, how to develop and nurture it, and how it impacts results.
Smoothing Out The Effects of Overreacting to An Economic Downturn
Is the medical aesthetics industry impacted by recessionary forces? That’s a question that has been asked by many investors and want to be entrepreneurs who are looking to get into the sector. What we have learned recently is that the medical aesthetics industry does experience retraction during recessionary times.
Creating A Visionary Culture
While the bottom-line will ultimately determine whether a practice can pursue its vision, it is not excessive focus on the bottom-line that will lead to long-term success. Ultimately, a strong bottom-line is made up from many contributing factors, each of which when managed properly, inject the practice with life sustaining energy. That said, for those looking to build enduring practices, there is one factor that has the greatest influence over the others and is responsible for the fulfillment of the organization’s vision and purpose. It is culture.
Tips For Hiring and Retaining Exceptional Talent
You can have the most innovative products and beautiful facility, but if your team is not exceptional your practice will never achieve its full potential. The fact is that people are the real difference maker in every organization. Any leader that fails to embrace this notion is destined to fail.
Valentine’s Day Marketing Strategies
Valentine’s Day offers many excellent opportunities for a medical spas to engage their clients and help them prepare for this big day. It also offers an opportunity to create unique promotions that are designed to not only drive sales but create memorable experiences.
LET’S TALK LEAD CONVERSIONS
Medical aesthetics practice owners may believe they do a good job at converting prospects to cash paying clients, but when asked about the return on the investment (ROI) of marketing dollars, most fail to know the data or how to effectively manage and convert leads.
3 tips to Fill Your Books in January
With the focused effort, you can leverage the desires of your clients to not only help them achieve their goals, but fill your books.
Thriving During Uncertain Times
By being aware of how local and national economies impact sales, you can prepare your medical aesthetics practice to handle fluctuations in demand. Understanding these economic dynamics allows you to react quickly to emerging threats or opportunities resulting from changing consumer sentiment. By staying informed you can navigate economic shifts effectively while capitalizing on potential growth opportunities.
Give To Grow
Growth of a practice can come through marketing efforts, and it should. However, growth that sustains a practice long-term comes through loyal relationships. Such relationships are only achieved through a sincere and meaningful relationship. One that is client centric and focused on helping them solve their problems, achieve their goals, and realize the vision they have for their life.