Tips For Hiring and Retaining Exceptional Talent
Researchers tell us that many of our employees feel as if their talents and abilities are not utilized to their fullest potential. As such, they are not fully engaged in their work, which means they are likely not fully engaged with clients. It could be that they feel their work is not challenging or meaningful. It could be that our lack of focus on their development has caused them to become stagnant. It could be the organization’s culture has allowed complacent behavior. It could be our leadership has not created an expectation for excellence. No matter the reason, it is on us as leaders to figure this out if we hope to achieve the vision we have for our practice.
Truth be told, we didn’t need the confirmation of years of research to tell us this. We all know that the most productive employees are those that are the most engaged. These employees are passionate about the work they do, and it shows. It shows through their interactions with colleagues and clients. It shows through their willingness to take on more and more responsibility. It shows through the ownership they take for the work they do and for the success of the practice.
The Real Differentiating Factor
We hear all the time about differentiating factors being so important to a business. However, you can have the most innovative products and beautiful facility, but if your team is not exceptional your practice will never achieve its full potential. The fact is that people are the real difference maker in every organization. Any leader that fails to embrace this notion is destined to fail.
Our employees are the oxygen that breathes life into a business. Leaders and practice owners who understand this take care to ensure they are building a practice that attracts and retains exceptional talent. Knowing that the happiest and most productive employees are those that are doing meaningful work, these leaders invest the time necessary to communicate the value of the work being done. They underscore how medical aesthetics changes lives in ways that are not always visible.
They also take the time to know their people and place them in jobs that position them for success. They leverage who they are and their innate abilities to the benefit of the employee, which ultimately benefits the practice. For example, they do not place introverts into roles that force them to act outside their comfort zone most of the time. They place them in a position that fits who they are so they can work from a place of strength.
The best practice owners and managers know what motivates their people. They know what drives them to get out of bed each morning. They see their employees as people with dreams and aspirations. They know every employee has a desire to succeed. They also know that sometimes they just need a little help realizing their full potential.
Positioned For Success
While employees need to advocate for themselves, every practice owner must make it their mission to ensure that all employees are placed in jobs that best fit their skills and abilities. Leaders must also know each employee’s future aspirations.
To ensure you find and retain the top talent, consider implementing the following:
Define the value creating roles and benchmark the job before hiring. It is important that you know the requirements of the job and the type of person you need for the position you are hiring before pursuing someone to fill the role.
Look to more than a resume for indicators of alignment and qualification. Some of the best available talent probably never worked within the industry.
Place the employee into a role that not only matches their skill set but is aligned to who they are as a person.
Train and develop the employee properly. Invest in technology to assist with this.
Provide opportunities for more challenging work and advancement.
Create a culture that values collaboration and professional growth.
Involve the employee in decision making about the work they do.
Provide regular feedback (FYI, an annual review is not regular enough).
Allow opportunities for the employee to give feedback.
Give praise and credit when it is warranted, which should occur more often than you think.
Offer competitive compensation and performance-based incentives.
Emphasize work-life balance with flexible schedules, self-care + wellness treatment benefits, and adequate PTO.
Promote diversity and inclusion within your practice.
Attracting top talent requires a holistic approach. By focusing on these strategies and by promoting your practice as one that cares about its employees, your practice can stand out from the crowd and become a sought-after destination for talented professionals.
💌 Are you ready to take on an investment partner to help you grow your medical aesthetics practice? If so, we are here to partner with you every step of the way. Fill out the contact form or send us an email at info@baraesthetics.com and we will schedule a call to discuss the possibilities.
Don’t forget to sign up for our newsletter below so you never miss an opportunity to learn and grow.
