Advertising Brand Names Can Be Bad for Business
Advertising a brand name can be good and bad. If people have a positive opinion about the brand, then you may see a positive response to your marketing efforts. However, the opposite is also true. Before you invest in high-cost technology, do your due diligence. Do not let a salesperson sell you. If it needs to be sold it likely can’t stand on its own merits.
Up your Upsell Game
One of the most expensive aspects of running a medical aesthetics practice is new client acquisition. It is also one aspect of the business that can feel out an owner’s control. It can also be difficult to pin down the actual return on the investment of time and money. However, there is hope. An easier way walks through your door every day.
The Power of a Great Pitch
One of the most important factors contributing to the success of a medical aesthetics practice is the ability to differentiate the practice from the competition. Many practice owners know they are different, but few can effectively articulate what makes them different. Furthermore, even fewer can clearly explain why they are different.
The Culture Difference
Culture is probably the most influential factor when it comes to achieving high-performance. Most practice owners know this. However, many struggle to develop a high-performance culture for many reasons. Some simply do not have the time necessary to nurture a high-performance culture. For others, there may not be a strong appreciation for culture. Others may lack an understanding of what culture is, why it is important, how to develop and nurture it, and how it impacts results.
Smoothing Out The Effects of Overreacting to An Economic Downturn
Is the medical aesthetics industry impacted by recessionary forces? That’s a question that has been asked by many investors and want to be entrepreneurs who are looking to get into the sector. What we have learned recently is that the medical aesthetics industry does experience retraction during recessionary times.
Creating A Visionary Culture
While the bottom-line will ultimately determine whether a practice can pursue its vision, it is not excessive focus on the bottom-line that will lead to long-term success. Ultimately, a strong bottom-line is made up from many contributing factors, each of which when managed properly, inject the practice with life sustaining energy. That said, for those looking to build enduring practices, there is one factor that has the greatest influence over the others and is responsible for the fulfillment of the organization’s vision and purpose. It is culture.
Tips For Hiring and Retaining Exceptional Talent
You can have the most innovative products and beautiful facility, but if your team is not exceptional your practice will never achieve its full potential. The fact is that people are the real difference maker in every organization. Any leader that fails to embrace this notion is destined to fail.
The Performance Dilemma: Strong Manager or Charismatic Leader?
There's a common perception that the highest-performing organizations are led by charismatic leaders with big personalities. While this may hold true in Hollywood, it's important to note that in today's world, a Gordon Gekko-type leader would not fare well and likely wouldn't stand the test of time, especially in the aesthetics industry.
Embrace the Great Opportunity
By viewing current employment challenges as an opportunity rather than merely seeing employees' actions as cash grabs, practice managers and owners can reinvent their leadership style, reshape organizational culture, and transform how business is done. These visionary leaders will gain an edge in attracting the best talent in this competitive landscape while others may struggle to keep up.
Unleash The Hidden Potential In Your Team
Just as Michelangelo chipped away at a block of stone to reveal the magnificent David, every member of our team has untapped potential waiting to be unleashed. As leaders of teams, we have an obligation to lead them to realize their gifts and achieve their full potential.