Give to grow
To truly reap the benefits of marketing your practice you must engage your audience and differentiate yourself from the competition. One highly effective marketing strategy that builds trust while reaping great benefits is the use of educational content.
Give your practice the gift of growth through tax savings
This year, the best time to invest may be now, before the year ends. That’s because Section 176 of the tax code allows businesses to deduct the cost of certain property as an expense when the property is first placed in service.
The Vital Signs of Your Medical Spa
Just as healthcare providers analyze vital signs and medical history to provide quality care, successful entrepreneurs in the aesthetics industry must use data to determine the health of their practice. Key Performance Indicators (KPIs) serve as quantifiable measures of progress towards your goals and can indicate the overall well-being of your business.
Embrace the Great Opportunity
By viewing current employment challenges as an opportunity rather than merely seeing employees' actions as cash grabs, practice managers and owners can reinvent their leadership style, reshape organizational culture, and transform how business is done. These visionary leaders will gain an edge in attracting the best talent in this competitive landscape while others may struggle to keep up.
Unleash The Hidden Potential In Your Team
Just as Michelangelo chipped away at a block of stone to reveal the magnificent David, every member of our team has untapped potential waiting to be unleashed. As leaders of teams, we have an obligation to lead them to realize their gifts and achieve their full potential.
The Business Success Triad
The formula for business success is the same no matter the market or industry. It is adherence to business fundamentals and an entrepreneurial mentality that separates the achievers from the non achievers.
Harnessing the Power of Online Reviews
Online reviews have become a vital source of information for individuals seeking quality products, services, or care. They offer insights into a business's credibility and public perception. Positive reviews can be instrumental for attracting new clients.
How Sticky Is Your Practice?
Establishing strong client relationships is crucial to long-term success. This is especially true in the medical aesthetics industry where trusting relationships drive growth through add-on services, referrals, and online reviews. Strong relationships can lead to top-of-mind behavior and ultimately “stickiness”.
5 Tips for Operating a High-Performing Med Spa
If you are looking to launch a business in the medical aesthetics industry, be it a full-blown med spa or a single practitioner studio, there are a few things you can do from the start that will set you up for success.
Leverage Vendor Driven Promotions to Grow Your Practice
Leverage vendor promotions to grow you business
Out of The Red and Into the Black
There are three days throughout the year that can make or break the year for a business. They are lined up to occur back-to-back. A business that misses the mark on any one of them is missing out on massive opportunities to grow and expand.
The potential retail holds for med spas
Retail product sales hold immense potential for not only growing revenue, but increasing client satisfaction.
Tis’ The Season!
Tis’ The Season for Giving Thanks and Showing Client’s Our Appreciation. Holiday themed flash sales and promotions are not going to be viewed by a client as an expression of gratitude and appreciation. They’ll be viewed as exactly what they are, a money grab during a very competitive season for business.
Sparkle and Shine
Medical aesthetics has an outside appearance that is glamorous. There is also a tendency to view it as a personal service as opposed to medical.
Master The Numbers And Watch Your Practice Thrive
Running a medical aesthetics practice is fundamentally the same as running a business. To secure its long-term success, treating it as such is essential. To maintain a competitive edge, effective practice management becomes paramount.
Financial management often poses challenges for many practice owners. However, by comprehending key metrics and leveraging them as performance indicators, you can make informed decisions that propel profitability.
Why Medical Aesthetics Practices Are Attractive to Investors
The United States leads in non-surgical procedures, reflecting the shifting industry landscape and fueling the reason why private equity finds the medical aesthetics industry so attractive.
Strategies to Boost Profitability Today
Driving revenue is not the only way to boost profitability in a medical aesthetics practice. Cost management may be lower hanging fruit.