Randy Stepp 12/20/23 Randy Stepp 12/20/23

Build Your Client Base Through Education

When it comes to growing their business, many medical aesthetics practice owners tend to focus on traditional marketing and sales strategies that are commonly deployed by their competitors. While these mediums are necessary, relying on paid campaigns as the sole approach to acquire customers can be costly, place your practice at risk of looking like everyone else, and may come across as impersonal, sales-driven, and transactional.

Randy Stepp 12/14/23 Randy Stepp 12/14/23

Give your practice the gift of growth through tax savings

This year, the best time to invest may be now, before the year ends. That’s because Section 176 of the tax code allows businesses to deduct the cost of certain property as an expense when the property is first placed in service.

Randy Stepp 11/27/23 Randy Stepp 11/27/23

Harnessing the Power of Online Reviews

Online reviews have become a vital source of information for individuals seeking quality products, services, or care. They offer insights into a business's credibility and public perception. Positive reviews can be instrumental for attracting new clients.

Randy Stepp 11/20/23 Randy Stepp 11/20/23

How Sticky Is Your Practice?

Establishing strong client relationships is crucial to long-term success. This is especially true in the medical aesthetics industry where trusting relationships drive growth through add-on services, referrals, and online reviews. Strong relationships can lead to top-of-mind behavior and ultimately “stickiness”.

Randy Stepp 11/16/23 Randy Stepp 11/16/23

5 Tips for Operating a High-Performing Med Spa

If you are looking to launch a business in the medical aesthetics industry, be it a full-blown med spa or a single practitioner studio, there are a few things you can do from the start that will set you up for success.

Randy Stepp 11/13/23 Randy Stepp 11/13/23

Leverage Vendor Driven Promotions to Grow Your Practice

Leverage vendor promotions to grow you business

Randy Stepp 11/3/23 Randy Stepp 11/3/23

Sparkle and Shine

Medical aesthetics has an outside appearance that is glamorous. There is also a tendency to view it as a personal service as opposed to medical.

Randy Stepp 11/2/23 Randy Stepp 11/2/23

Master The Numbers And Watch Your Practice Thrive

Running a medical aesthetics practice is fundamentally the same as running a business. To secure its long-term success, treating it as such is essential. To maintain a competitive edge, effective practice management becomes paramount.

Financial management often poses challenges for many practice owners. However, by comprehending key metrics and leveraging them as performance indicators, you can make informed decisions that propel profitability.

Randy Stepp 10/15/23 Randy Stepp 10/15/23

Why Medical Aesthetics Practices Are Attractive to Investors

The United States leads in non-surgical procedures, reflecting the shifting industry landscape and fueling the reason why private equity finds the medical aesthetics industry so attractive.