What Is B.A.R. Aesthetics?
When Randy Stepp founded B.A.R. Aesthetics (Beauty. Anti-aging. Rejuvenation.) with his partner Beverly Perri, they did so with the belief that medical aesthetics and wellness could be done better by placing the client’s needs at the forefront.
The Founder’s Dilemma
The founder’s dilemma is this, when is the right time to take on a partner or exit completely, and who is the right partner to do either? Those unfamiliar with all it takes to build and grow a business may not understand the dilemma. However, such a decision is not that easy for a founder who has taken on great risk and poured their heart and soul into nurturing and growing a business that was at one time on outer edges of what now appears to be a no brainer industries.
The Culture Difference
Culture is probably the most influential factor when it comes to achieving high-performance. Most practice owners know this. However, many struggle to develop a high-performance culture for many reasons. Some simply do not have the time necessary to nurture a high-performance culture. For others, there may not be a strong appreciation for culture. Others may lack an understanding of what culture is, why it is important, how to develop and nurture it, and how it impacts results.
The Business Success Triad
The formula for business success is the same no matter the market or industry. It is adherence to business fundamentals and an entrepreneurial mentality that separates the achievers from the non achievers.
How Sticky Is Your Practice?
Establishing strong client relationships is crucial to long-term success. This is especially true in the medical aesthetics industry where trusting relationships drive growth through add-on services, referrals, and online reviews. Strong relationships can lead to top-of-mind behavior and ultimately “stickiness”.
5 Tips for Operating a High-Performing Med Spa
If you are looking to launch a business in the medical aesthetics industry, be it a full-blown med spa or a single practitioner studio, there are a few things you can do from the start that will set you up for success.
Leverage Vendor Driven Promotions to Grow Your Practice
Leverage vendor promotions to grow you business
Out of The Red and Into the Black
There are three days throughout the year that can make or break the year for a business. They are lined up to occur back-to-back. A business that misses the mark on any one of them is missing out on massive opportunities to grow and expand.
The potential retail holds for med spas
Retail product sales hold immense potential for not only growing revenue, but increasing client satisfaction.
Master The Numbers And Watch Your Practice Thrive
Running a medical aesthetics practice is fundamentally the same as running a business. To secure its long-term success, treating it as such is essential. To maintain a competitive edge, effective practice management becomes paramount.
Financial management often poses challenges for many practice owners. However, by comprehending key metrics and leveraging them as performance indicators, you can make informed decisions that propel profitability.
Positioning Your Medical Aesthetics Practice for Exit
Positioning Your Medical Aesthetics Practice For Your Eventual Exit